What is SEO?

What is seo?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.

What goes into seo?

To understand what SEO really means, let's break that sentence down and look at the parts:

•  Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. 
• Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. 
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

Why is seo important?

If you don’t optimize your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours.

When someone searches for information that relates to the products and services you offer, you want to show up.

And ideally, you want to show up prominently. Research shows that 60 percent of traffic from Google searches go to websites that appear in the first three search results.

how do search engine determine your business rank?

Search engines use algorithms to help provide people with relevant information. To make sure your website appears on Page 1, rather than 27, you need to focus on building authority on key topics related to your business.

Your website’s authority is determined through onsite and offsite factors.

•  Onsite, search engines give higher rankings to websites that regularly publish fresh content on a specific topic. If you own a real estate agency, for example, publishing regular blog posts on home buying tips would start establishing your online authority.
• Offsite, search engines like to see that websites other than your own are linking back to your webpages. When other websites link to your content or people share your content on social media, you have a better chance of being listed prominently in search results.

how to start with seo?

Influencing search engines takes time, but it pays off when you start reaching a relevant audience. If you’re just starting out, it’s best to get really specific with your focus.

Rather than writing about general home buying tips, publish content on your website that answers specific questions related to your audience

Love,

Ladybie